How good is a Career in Digital Marketing?
To do something different is what we always strive for. With the rapid pace of technology, the conventional methods of working have changed gradually. It is not unusual to say that several businesses are evolving with it. Competencies are one such aspect that made such businesses earn huge amount of profits. How? Don’t you have such questions? For that, we can say that the field marketing has grown in myriad ways. The online marketing is considered as one of the renowned careers for many millennial's.
Digital Marketing tries to create an image of the company online with the use of Internet. It not only benefits the marketers but also the customers. For businesses, it has better growth options. Also, the return on investment is high. On the flip side, the customers are provided with authentic information with respect to the product or service. However, before jumping into the career path for Digital Marketing, let us consider various streams of Digital Marketing.
Search Engine Optimization
SEO helps businesses to attract customers via online platforms. The process helps users to crawl and categorize the content easily i.e. helping users find your business easily from about other businesses. The search engine will only show results as per the used keywords. The main purpose of SEO is to display it website on top of the page. How it is possible? It is done by optimizing the content through SEO. With the help of search engine algorithm, the site can be ranked and on that basis of that rank the traffic is directed to the website. It includes on-page optimization and off page optimization. On-page refers to those activities that will occur on the website to boost SEO whereas, off page refers to activities that will not occur on the website.
Search Engine Marketing
The term refers to attracting the paid traffic. The role of Search Engine Marketing comes into the picture when marketers pay some amount to the search Engine to display them when certain keywords are used during the search by the user. For instance, while searching for universities in Ahmedabad, the list of Universities will be displayed on the top of the search.
Social Media Marketing
The other important digital marketing tool is Social Media Marketing. The information regarding customers, their behaviour and preferences can be obtained easily through this. It acts as a lead generator for several big businesses. It connects with the customers easily. This will help in making improvements in customer service product and so on.
Types of Social Media Marketing:
Instagram
Facebook
Twitter
Facebook
LinkedIn
Content Marketing:
The name itself suggests that how the use of content will help businesses in generating leads. The marketing can be done by writing anywhere on a social media platform. For instance, Quora is one such example of content marketing where users from any part of the share their ideas, thoughts and so on. Also, many online courses encourage group discussions through forums where customers can interact.
Affiliate Marketing
Affiliate marketing acts as an aggregator where it markets the product of the seller and receives commission in return the commission slab varies from 1$ to 10000$ based on what is sold. As an Affiliate, the payment is based on conversion. There are various examples such as Amazon where third party sellers sell their products through affiliates through this platform.
Email Marketing:
Email Marketing is the tool where you can send emails to the customers regarding your products and services. It is an important tool of digital marketing as it captures large customer base. Along with this, we can get accurate information through this tool. The types of Email Marketing tools are Mailchimp, Sendgrid, Drip, Constant Contact, SendinBlue, Active Campaign
Influence Marketing:
The popularity of social media leads many users to turn into Influencers. The have a huge fan following on social media platforms and this will help to attract huge traffic. For instance, Bruised passports is an Instagram account of a couple, tries to promote various products of cosmetic products through that. Also, they have 401K followers.
Mobile Phone Marketing:
This type of marketing is helpful in sending SMS. Many businesses are doing SMS advertising as they are still prominent among consumers.
Scope for Digital Marketing:
Digital Marketing tries to create an image of the company online with the use of Internet. It not only benefits the marketers but also the customers. For businesses, it has better growth options. Also, the return on investment is high. On the flip side, the customers are provided with authentic information with respect to the product or service. However, before jumping into the career path for Digital Marketing, let us consider various streams of Digital Marketing.
Search Engine Optimization
SEO helps businesses to attract customers via online platforms. The process helps users to crawl and categorize the content easily i.e. helping users find your business easily from about other businesses. The search engine will only show results as per the used keywords. The main purpose of SEO is to display it website on top of the page. How it is possible? It is done by optimizing the content through SEO. With the help of search engine algorithm, the site can be ranked and on that basis of that rank the traffic is directed to the website. It includes on-page optimization and off page optimization. On-page refers to those activities that will occur on the website to boost SEO whereas, off page refers to activities that will not occur on the website.
Search Engine Marketing
The term refers to attracting the paid traffic. The role of Search Engine Marketing comes into the picture when marketers pay some amount to the search Engine to display them when certain keywords are used during the search by the user. For instance, while searching for universities in Ahmedabad, the list of Universities will be displayed on the top of the search.
Social Media Marketing
The other important digital marketing tool is Social Media Marketing. The information regarding customers, their behaviour and preferences can be obtained easily through this. It acts as a lead generator for several big businesses. It connects with the customers easily. This will help in making improvements in customer service product and so on.
Types of Social Media Marketing:
Content Marketing:
The name itself suggests that how the use of content will help businesses in generating leads. The marketing can be done by writing anywhere on a social media platform. For instance, Quora is one such example of content marketing where users from any part of the share their ideas, thoughts and so on. Also, many online courses encourage group discussions through forums where customers can interact.
Affiliate Marketing
Affiliate marketing acts as an aggregator where it markets the product of the seller and receives commission in return the commission slab varies from 1$ to 10000$ based on what is sold. As an Affiliate, the payment is based on conversion. There are various examples such as Amazon where third party sellers sell their products through affiliates through this platform.
Email Marketing:
Email Marketing is the tool where you can send emails to the customers regarding your products and services. It is an important tool of digital marketing as it captures large customer base. Along with this, we can get accurate information through this tool. The types of Email Marketing tools are Mailchimp, Sendgrid, Drip, Constant Contact, SendinBlue, Active Campaign
Influence Marketing:
The popularity of social media leads many users to turn into Influencers. The have a huge fan following on social media platforms and this will help to attract huge traffic. For instance, Bruised passports is an Instagram account of a couple, tries to promote various products of cosmetic products through that. Also, they have 401K followers.
Mobile Phone Marketing:
This type of marketing is helpful in sending SMS. Many businesses are doing SMS advertising as they are still prominent among consumers.
Scope for Digital Marketing:
- Digital Marketing Manager& Expert
- SEO Manager
- SEM specialist
- Digital Sales Executive
- Content Manager
- Social Media Brand Manager
- Email Marketing Specialist
- Mobile Marketing Expert
- Web Analytics Executive
Digital Marketing Executive:
Initially, you will get this position where you have less experience. It requires overall knowledge on Digital Marketing where you are given the task of analysing, testing and researching. There will be no autonomy in doing work. The Salary package will be 1.5 to 2.1 lakhs per annum
Digital Marketing specialist:
This position requires a minimum of one or two years of experience. It requires knowledge of SEM and SEO. The assigned person should have done specialisation in both the areas. The salary package will be 2.7 lakhs to 3.1 lakhs per annum. There will be medium autonomy in the work.
Digital Marketing Manager:
It requires three to four years of experience. The person assigned for this should have complete knowledge about Digital Marketing and be able to suggest strategies. The salary package starts from 3.7 to 4.1 Lakhs. The assigned person can work independently without any restriction.
Digital Marketing Analyst:
The Job profile is prevalent in any company. It is focused mainly on strategic and analytical part. The salary slab is from 4.7 Lakhs to 6.1 Lakhs. The person assigned for this profile can work freely and independently.
Digital Marketing Head:
The profile is assigned at the senior level as he/she is considered as marketing head. The salary package is from 6.7 Lakhs to 6.8 Lakhs per annum.
I would be glad if the information provided will best serve your purpose to build your career in Digital Marketing.
Initially, you will get this position where you have less experience. It requires overall knowledge on Digital Marketing where you are given the task of analysing, testing and researching. There will be no autonomy in doing work. The Salary package will be 1.5 to 2.1 lakhs per annum
Digital Marketing specialist:
This position requires a minimum of one or two years of experience. It requires knowledge of SEM and SEO. The assigned person should have done specialisation in both the areas. The salary package will be 2.7 lakhs to 3.1 lakhs per annum. There will be medium autonomy in the work.
Digital Marketing Manager:
It requires three to four years of experience. The person assigned for this should have complete knowledge about Digital Marketing and be able to suggest strategies. The salary package starts from 3.7 to 4.1 Lakhs. The assigned person can work independently without any restriction.
Digital Marketing Analyst:
The Job profile is prevalent in any company. It is focused mainly on strategic and analytical part. The salary slab is from 4.7 Lakhs to 6.1 Lakhs. The person assigned for this profile can work freely and independently.
Digital Marketing Head:
The profile is assigned at the senior level as he/she is considered as marketing head. The salary package is from 6.7 Lakhs to 6.8 Lakhs per annum.
I would be glad if the information provided will best serve your purpose to build your career in Digital Marketing.
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This way my partner Wesley Virgin's adventure begins with this SHOCKING AND CONTROVERSIAL VIDEO.
ReplyDeleteYou see, Wesley was in the military-and shortly after leaving-he discovered hidden, "SELF MIND CONTROL" secrets that the government and others used to get whatever they want.
These are the same tactics lots of celebrities (notably those who "come out of nothing") and the greatest business people used to become wealthy and famous.
You probably know how you only use 10% of your brain.
That's because most of your BRAINPOWER is UNTAPPED.
Maybe this conversation has even taken place INSIDE your own head... as it did in my good friend Wesley Virgin's head seven years back, while driving an unregistered, garbage bucket of a car with a suspended driver's license and $3.20 on his banking card.
"I'm absolutely fed up with living check to check! Why can't I become successful?"
You've been a part of those those thoughts, isn't it right?
Your success story is waiting to start. Go and take a leap of faith in YOURSELF.
Take Action Now!